Not a big-name sports celebrity, not a famous washed-out ex-jock with a taste for the social scene, but a marketing professional. A proven successful veteran of not only the WCL where she was instrumental in establishing the Corvallis Knights - a team near the top of the league in both skill and attendance, but with a resume that includes the likes of the NBA front office, and JetBlue Airways.
She lists volleyball and tennis as her favourite sports growing up, not baseball. And really, does it matter? On most minor league teams, and absolutely in the WCL, the on-field management is done by the bench boss, not the front office. Holly’s job here in Victoria is not managing players, but it's her sweet spot. It’s marketing. It’s community attachment. It’s promotions and getting fans in the door. It’s getting the team out into the community and making them part of the city. It's growing a team from the ground up, building solid relationships with the business and fan base of Victoria, and establishing a brand name.
|Ho Jo, Victoria. Victoria, Ho Jo.|
And that brings me back to that feeling of it just being right. She’s not Holly Jones - big city marketing suit from New York, landed here to sell fridges to the northerners. She’s Ho Jo. She’s an Oregon Duck. She’s a West Coast girl you would swear you grew up with. She’s down home, has family in Langford, bought a house in Oak Bay. She's already made Victoria her home and she's here to stay.
She has a bubbly personality that makes you smile, makes you want to be part of the team. Listening to her go through the media scrum, she’s practiced, she knows her stuff, but she presents herself as someone you want to see succeed because she’s one of us. She doesn’t have to fit in, it's like she’s already here.
And that my friends, is what sells here in Victoria. It’s clear that the ownership team of John McLean and Dwight Willett have done their homework again, and my guess is Victoria is going to fall in love with Holly Jones faster than you can say “Play Ball”!